Chocolates are dear to everybody, isn’t it? However, it is always fun to challenge people who have outstanding popularity in the world. Love Cocoa is that kind of a deal.
James Cadbury resigned from his job and followed his passion for chocolates. His upscale, handcrafted confectionery company offers immediate shipment to consumers. The company debuted on Dragon’s Den UK and made a breathtaking impact.
Chocolates stimulate mood, but will it make the Dragons happy? What happened on the pitch? Let’s find out.
Quick Facts
| Founders name: | Jame Cadbury |
| Business details: | Chocolate Boxes founded by descendant of Cadbury |
| Founded in: | 2016 |
| Location : | UK |
| Asking of Company: | £75,000 For 5% Equity |
| Accepted Deals: | £75,000 For 20% Equity |
| Dragons on board (Investors): | Tej Lalvani |
| Dragon’s Den Episode: | Season 16 Episode 11 |
| Net Worth: | £10 Million |
| Business Status: | Active |
| Last Updated: | Mar 21, 2024 |
| Social Media: | Facebook |
About the Founder
James Cadbury is a confectionery business owner and the original descendant of Mr. John Cadbury. He founded the company, Love Cocoa to pursue his family’s aspiration to produce high-quality, ethical goods.
Cadbury first launched Love Cocoa in the year 2016. He reimagines traditional British flavors like tonic and Gin with the flavor of Earl Grey, and English mint. He made sure that the chocolates were packed with completely reusable ingredients.
Founding the Love Covoa
Love Cocoa creates exquisite handcrafted chocolates that make their way via the mailbox the following day by reinventing traditional British favorites with modern twists. The company takes meticulous steps to buy its chocolate from ethical producers and to pay cocoa crop growers beyond their reasonable amount.
The Rainforest Foundation is a nonprofit organization that aids communities living near the rainforests that conserve their environment and receives 10% of sales as a donation. Love Cocoa can be purchased through the internet, as well as at John Lewis, Harvey Nichols, and Selfridges.
Dragon’s Den Appearance
In 2018, Cadbury took his business to the Dragon’s Den with hopes of acquiring $94,837.88 capital investment in return for a 5% ownership stake in Love Cocoa. The funds were intended to be utilized to grow their passion for the Cocoa team while creating new items, particularly ones that use digital personalization.
The Dragons gave Love Cocoa a uniformly favorable review, praising the product’s high caliber as well as its legal along environmentally friendly practices. Additionally, audiences witnessed a candid conversation concerning the previous investments in the business.
Cadbury evaluated the possibilities more than once regarding the offer by Tej Lalvani, before deciding to sign for a 15% stake. However, Cadbury subsequently chose to undertake it separately after engaging himself in multiple conversations and meeting Lalvani more than once shortly after the segment was recorded.
Cadbury chose Tej Lalvani out of two contract proposals. After the pitch, however, Cadbury promptly rejected Lelvani and chose to develop the company on his terms. Although the transaction was completed during the program, Cadbury ultimately turned down Lelvani’s offer.
After Dragon’s Den
Love Cocoa remains in operation and doing well overall. It has a priority on obtaining ethical resources and adding special touches to traditional chocolate delicacies.
The business experienced a few challenges during the year 2020 when COVID stormed and Love Cocoa was unable to obtain its inventory. The influenza epidemic drove several of Love Cocoa’s shops to cease operations.
James Cadbury went on to accumulate a projected wealth of more than £10 Million.