Atlas Monroe is a plant-based food company that offers a range of vegan comfort food, from fried chicken to mac and cheese. The company has gained a massive following among vegans and non-vegans alike, and its success has led to a net worth in the millions. In this article, we will explore the unique story behind the success of Atlas Monroe.
The Origins of Atlas Monroe
Atlas Monroe was founded in 2017 by Deborah Torres, a former nurse who had been experimenting with vegan cooking for several years. Torres was inspired by her own struggles with health issues and her desire to make delicious, healthy food accessible to everyone. She started selling her vegan fried chicken at farmers markets in California and quickly gained a following.
Going Viral on Shark Tank
In 2019, Torres appeared on the TV show Shark Tank, where she pitched her vegan fried chicken to the panel of investors. The sharks were blown away by the taste and texture of the chicken, and they were impressed by Torres’ dedication and passion for the business. She ended up securing a $1 million investment from investor Mark Cuban, and the exposure from the show led to a surge in sales for Atlas Monroe.
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Expanding the Product Line
With the investment from Shark Tank, Atlas Monroe was able to expand its product line beyond just vegan fried chicken. The company now offers a range of plant-based comfort foods, including mac and cheese, popcorn chicken, and even vegan bacon. The company uses a variety of plant-based ingredients to create the same flavors and textures as traditional meat-based dishes.
Gaining Celebrity Endorsements
The success of Atlas Monroe has not gone unnoticed by celebrities, who have been quick to endorse the company’s products. Comedian Kevin Hart has been a vocal supporter of the brand, sharing his love for Atlas Monroe’s vegan fried chicken on social media. Singer Snoop Dogg has also expressed his admiration for the company, calling their vegan bacon “the best [he’s] ever had.”
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Expanding Distribution Channels
As the demand for Atlas Monroe’s products has grown, the company has expanded its distribution channels. The company’s vegan fried chicken is now available for nationwide delivery through Goldbelly, and its products can be found in select stores across the United States. The company has also launched a catering service, offering its vegan comfort foods for events and parties.
Giving Back to the Community
Despite its success, Atlas Monroe has not forgotten its roots. The company is committed to giving back to the community and has partnered with various organizations to help fight hunger and support local farmers. The company also donates a portion of its profits to charitable causes.
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“The Rise of Vegan Fast Food: Atlas Monroe’s Net Worth Explodes”
Atlas Monroe has been making waves in the world of fast food with their plant-based creations that mimic classic American comfort foods. Let’s take a closer look at their success and net worth.
The Vegan Fast Food Industry
With more and more people opting for plant-based diets, the vegan fast food industry is on the rise. Atlas Monroe has been a driving force in this movement, offering vegan versions of popular dishes like fried chicken, mac and cheese, and collard greens.
Atlas Monroe’s success story is an evidence of the power of passion and perseverance. What started as a vegan experiment has turned into a multi-million dollar business, thanks to the dedication of its founder and the support of its fans. With a growing product line and expanding distribution channels, Atlas Monroe is poised to continue its success and make plant-based comfort food accessible to even more people.
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1. Is Atlas Monroe making money?
Business is booming and expanding for Atlas Monroe. According to reports, the company made close to $2 million in sales in 2021. Following that, she ended up opening a multi-million dollar manufacturing facility to meet the growing demands. This has enabled the brand to manufacture more vegan fried chicken to meet the demands.
2. Who is the CEO of Atlas Monroe?
The CEO of Atlas Monroe is Deborah Torres, who has managed to take the brand to the top, making it the world’s largest vegan friend chicken brand. Also, it was the only vegan brand that was invited to the National Fried Chicken Festival and was even titled the best-fried chicken dish by Time Magazine’s Extra Crispy.
3. Where is Atlas Monroe after Shark Tank?
Although Atlas Monroe turned down a $1 million investment from the Sharks on Shark Tank, this black-owned business is set to become the world’s biggest vegan friend chick’n brand. They are one of the biggest plant-based fried chick’n brands.
4. Who invested in Atlas Monroe?
During Shark Tank, Deborah, who is the founder and CEO of Atlas Monroe was offered a collective deal of $1 million from Mark Cuban and Rohan Oza. However, she turned down the deal.
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