Beer that loses its frigid deliciousness is not liked by anyone. After consuming excess drinks, sipping warm beer is equivalent to drinking warm urine. Adam and Matt came up with a solution to this.
BottleKeeper was first premiered on Shark Tank during episode 6 of season 10. The duo impressed the Sharks instantly with their gross income and profits. A long bidding combat went on. What will be the final decision of the cousins and the Sharks? Let us discuss it.
Quick Facts
| Founders name: | Adam Callinan and Matt Campbell |
| Business details: | Beer bottle cooler |
| Founded in: | 2013 |
| Location : | El Segundo, CA, USA |
| Asking of Company: | $1,000,000 for 5% equity |
| Accepted Deals: | $1,000,000 for 5% equity + $1.50 Royalty |
| Shark on board (Investors): | Mark Cuban and Lori Greiner |
| Shark Tank Episode: | Season 10 Episode 06 |
| Net Worth | $100 million |
| Business Status: | Active |
| Last Updated: | Mar 07, 2024 |
| Social Media | Facebook |
About the Founder
Adam and Matt, the two cousins, Adam and Matt Campbell once drank beer with their uncle. However, they poured their drinks into sealed containers to prevent shattered glass but sadly the beer warmed up.
The two of them were motivated by this and developed BottleKeeper as a means of keeping the beverage chilly while reducing the possibility of cracked bottles.
After using crowdfunding to raise $13,000, the cousins created a multipurpose and single-serving freezer for the beer, and in just five years, their company grew tremendously.
Founding the BottleKeeper
Beer drinkers may continue to relish their preferred beverage without being concerned about it warming up and tasting bad, owing to BottleKeeper. The moment you twist on the lid, the container receives a reliable seal.
Although the majority of people do not require storing their beer to consume it later, the BottleKeeper does give you the choice to do so.
One may even bring the beverage outdoors because of the bubble-like layer that protects the bottle. You may relax knowing that the beer won’t be wasted even if you accidentally crash into it because of the BottleKeeper.
Shark Tank Appearance
The pair requested the Sharks $1,000,000 for a 5% ownership stake. The sharks appeared to be intrigued and began negotiating a proposal after talking about economic information regarding their organization. However, Barbara Corcoran decided to withdraw the offer beforehand because she disliked the advertising costs and potential legal expenditures that prevented them from gaining clients and thwarting imitation firms. Following her, Mark Cuban also withdrew for a comparable cause.
Kevin decided to provide a $250,000 offer for a 10% share and a $750,000 guarantee loan. Alex Rodriguez, a guest shark, chose to accept Kevin’s proposal and join forces with him. This led to the successful increase of the price to $500,000 for 20% stock and a $500,000 purchase credit.
In exchange for 5% equity, Lori Greiner and Mark Cuban pledged $1,000,000 with a $1.50 royalty, until they had doubled the amount they initially invested. It did not take long at all for Adam and Matt to grant their proposal.
Unfortunately, according to the Shark Tank update, it appears that the bargain between the brothers and the sharks never got fulfilled.
After Shark Tank
After the airing of Shark Tank, the company evolved even more. They are still in business; BottleKeeper further expanded their business to CanKeeper, Accessories, and PrintKeeper. They also launched products to be customized.
The company improved its business via e-commerce and had an astonishing amount of $20 million in revenues within three years after the show.