Many parents are worried about the personal care items they use on their children. They have delicate skin and negligence can harm them.
However, Ms. Amy Wordsworth created a product that can secure parents from worrying and children with safety. Let us know what happened when she featured her product to the Dragons.
Quick Facts
| Founders name: | Amy Wordsworth |
| Business details: | Naturally formulated bathtime products for children |
| Founded in: | 2013 |
| Location : | Manchester, UK |
| Asking of Company: | £60,000 For 15% Equity |
| Accepted Deals: | £60,000 For 40% Equity |
| Dragon on board (Investors): | Deborah Meaden |
| Dragons’ Den Episode: | Season 13 Episode 06 |
| Net Worth | £2 Million |
| Business Status: | Active |
| Last Updated: | Feb 28, 2024 |
| Social Media | Instagram |
About the Founder
In 2014, Amy Wordsworth founded the business. Initially, she did have a job in the marketing and advertising sector. However, she followed the Good Bubble startup concept to provide the market with toiletries that are good for children’s sensitive skin.
Founding Good Bubble
Good Bubble is a series of toiletries primarily designed for children. It is the first line of bathroom goods made with rich fruit in the UK.
According to the presentation of the company’s proprietor, it has zero sulfates or synthetic colors, and 98% of the components are natural. For children with delicate complexions that often react to other products on the market, this is great news! Sometimes, baby products frequently irritate and aggravate skin disorders like eczema since they are rough on the skin. The natural approach of Good Bubble avoids a lot of these issues.
It may even be superior to some of the products that doctors recommend, as the Manchester Evening News noted.
Dragon’s Den Appearance
In 2016, Amy made an appearance on Dragons’ Den to discuss her eight-product line. 15% of her business would have cost her $76,188.00. Given the curiosity of the Chinese market, she wanted to leverage this for publicity and advertising, the creation of new items, and to broaden her global appeal.
The dragons first expressed concern over a range of factors, including the expensive price, problems with her branding, and her meager revenues on Ocado. Additionally, several dragons believed that her business approach was still too young to support their investment. Deborah Meaden did, however, eventually make her a proposal.
Amy felt blurred because of how the input seemed to overwhelm her. She was given a chair and something to drink as the dragons sprang inside. Then Amy stood back up and prepared to make it happen.
Deborah’s proposal was for 40%, which was a lot more than Amy had anticipated. She also needed to be ready to embrace a complete rebranding of the company. But Amy must have understood the importance of a dragon’s alliance and consented. On Deborah’s website today, you may read in detail about the transaction.
After Dragon’s Den
Amy has had a good trip since her Dragons’ Den pitch. Deborah assisted in getting products featured in a variety of different retailers, including Boots in 2018 and Sainsbury’s in 2016. Today, the business’s online presence lists several ranges, including: For infants, children’s hair products, beauty products, and accessories.
There are more than 30 items, plus collaboration with The Gruffalo. Amy is even mentioned as one of the Manchester businesses that the Dragons have helped to be the most profitable. As of 2024, it has an estimated worth of about $25,39,390.00