We all are lethargic to morning routines and familiar with smoothies and supplements. But, in some cases, they are not as healthy as they get advertised.
But, finally, there’s a solution to this! Go through the article to know more about Hummingbird, a quick solution to a quick and healthy breakfast.
Quick Facts
| Founders name: | Benjamin Seer |
| Business details: | Quick and healthy breakfast |
| Founded in: | 2016 |
| Location : | Australia |
| Asking of Company: | $200,000 for 10% equity |
| Accepted Deals: | No Deal |
| Shark on board (Investors): | None |
| Shark Tank Episode: | Season 03 Episode 10 |
| Net Worth | $350,000 |
| Business Status: | Active |
| Last Updated: | Feb 24, 2024 |
| Social Media | Instagram |
About the Founder
Benjamin Seer is the proprietor of Hummingbird. He is an Australian and half-German by blood. He founded a business along with other key players supporting him. Benjamin is a lazy person who disliked getting up early only to prepare breakfast. This was the sole reason behind the instant smoothie balls.
He gained invaluable knowledge from the food sector while working for Foodora, a company that distributes food from restaurants, before starting this business. Benjamin is a man of quality. Therefore, he didn’t want to compromise his product with its classification. For this he required aid from distinct shareholders and received from a nutritionist – Alanna, and a naturopath-Lou.
Founding Hummingbird
Making breakfast quick and healthy is the ultimate goal of Hummingbird Blendies. Customers can obtain the necessary nutrients which an individual requires for breakfast. This can be made without waking up early and cooking something nutritious.
It is available as a superfood ball. You can blend the ball with fruit and a liquid like water, mix it well, and then drink it. You can choose a variety of nutritious food according to your need. The product will even transport the goods to your house.
Shark Tank Appearance
Hummingbird was featured on Shark Tank, a popular TV show on July 2017. Benjamin proudly attended the Tank and immediately demanded $200 000 in exchange for a 10% ownership. During this time, he could report revenues of $40,000.
The group included two cofounders, an investor, and a manufacturing firm, which owned 10% of the company. Benjamin wasn’t the sole significant stakeholder. Hearing this, Steve left the pitch early since he had little curiosity about the organization as a partner or a user of Hummingbird. Due to their ignorance because the company had several significant stakeholders, other sharks also withdrew. They weren’t confident in the accuracy of his estimate either, because the company was still without a proven history.
Naomi then decided to take a gamble. She intended to lend him $100,000 and offer another $100,000 in exchange for a 10% ownership, which was an unusual proposition. Benjamin made an alternative proposal of 7% after calling his cofounders, but Noami wasn’t ready to reduce that low. Not making a proper deal out of his product, Seer departed from the Tank.
However, the available means of Hummingbird during 2017 was $70,000 million.
After Shark Tank
In the middle of 2017, shortly after the episode premiered, Hummingbird ran out of supply. This is due to an increase in demand.
According to Crunchbase.com, Bega Cheese Limited leased the company in September 2019. However, the payment was not disclosed to the public. According to Foodbev.com, the transaction was made for a small portion of the business.
Despite not receiving an investment from the Sharks, Hummingbird is still in process and Benjamin accomplished his goal. As of 2024, the current net worth of Hummingbird is $350,000 million.