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What Is Liver King’s Net Worth In 2024?




Liver King Net Worth

Liver King aka Brian Johnson is a famous social media personality and entrepreneur. He is the founder of multiple companies including Heart & Soil and Ancestral Supplements.

He gained social media attention for promoting his ancestral lifestyle and diet. He is called “The Live King” because his daily diet consists of 1 pound of raw liver. It might sound gross to you, but that’s what he asks his followers to do.

For those curious to know, his estimated net worth is around $100 million. As per sources, his monthly income is approx. $1 million which is generated through his companies. Just so you know his companies sell grass-fed beef liver and natural protein supplements.

Quick Facts

Full NameBrian Johnson
Birth Date7th April 1977
ProfessionFitness Social Media Influencer and Businessman
Country of OriginUSA
Marital StatusMarried
SpouseBarbara Johnson
Net Worth (as of 2024)$100 million
Last Updated:Jan 8, 2024
Social MediaInstagram

Family Life and Early Life

The Liver King was born 7th of April 1977. His birthplace is San Antonio, Texas. Before becoming “The Liver King,” he used to be known as Brian Johnson.

According to him, he had a very tough childhood. He used to be very insecure about himself and had very low confidence. He spent most of his childhood in depression.

He lost his father at a very young age. He was raised by her mother. Due to his skinny figure and shirt height, he became a victim of bullying in school. After growing up, he decided to change his fate and started his working out.

Personal Life

The Liver King is married to his wife Barbara Johnson. The couple shares two sons.

As per The Liver King wiki, he owns a lavish property in Austin, Texas, where he is currently settled with his family. He also owns a fleet of luxury cars.

Fitness Career

After graduating from high school, he attended medical school to become a doctor. However, he didn’t complete his course and quit studying to work as a pharmacist.

His life changed after meeting his wife Barbara Johnson in 2004. His wife is a dentist and they opened up their dental clinic together.

The dental clinic turned out to be a big success. But they decided to shut it down to focus on Brian’s fitness business. This is when he founded Ancestral Supplements.

He built his fitness companies around the message of consuming grass-fed beef liver and working out. After his businesses become successful, he launched the brand Liver King in 2021. It helped him in the promotion and marketing of his businesses on social media sites like YouTube and TikTok.

Earnings and Net Worth

The Liver King is one of the most talked about personalities in the fitness industry. He established numerous fitness companies and all of them became successful. However, the most successful of them all is Ancestral Supplements. His other companies are The Fittest and Heart & Soil.

His wealth is generated through his fitness companies. He earns around $1 million every month. As of 2024, his net worth is estimated at $100 million. It has been growing steadily every year.

At present, he owns eight businesses. However, some of his companies are kept hidden from the public.


1. How much does Liver King make a year?

Liver King, or Brian Johnson as everyone knows him, is a fitness enthusiast and runs a successful range of businesses, which brings him an income of over $1 million each year. Reports suggest that he earns over $12 million per year from his business and multiple income streams.

2. How much is Liver King’s business worth?

With a net worth of over 100 million dollars, it is safe to say that Liver King runs pretty successful businesses. His fitness companies Ancestral Supplements and Heart & Soil are the ones that bring him maximum income, where he sells high-quality and natural protein supplements.

3. Is Liver King a CEO? 

Liver King is a multimillionaire and a successful businessman. He has found Ancestral Supplements and is currently working as the CEO of the company as well. The brand has gained worldwide recognition and has over $1 million in revenue.

4. How famous is Liver King?

Liver King is a fitness enthusiast and channels his lifestyle through his supplement businesses. Besides selling supplements, Liver King also offers customized diet plans and exercise routines to the clients that he works with. He is also active on social media and endorses brand there.

Megan is Senior Editor at Patty360. Megan has worked as a News reporter at various big media house previously, covering news related to YouTube, creators/influencers and video games. She always loves to discuss things related to new technology. To get in touch with Megan for news reports she has published you can email her on or reach her out in social media linked below.

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