We live in a world where we are consistently looking for ways to declutter things around our house. However, it’s not something we love doing daily, now, do we?
This is what Major Mom targets. The company, founded by Angela Cody-Rouget is focused on going to other people’s homes and decluttering things for them. If you are looking for professionals to help you organize things in your closet, they are the ones you call.
This article will further explore more about Major Mom, their business plan, and how they are doing after Shark Tank.
About the Founder
Angela Cody-Rouget is an Air Force veteran, who worked in the military for around 14 years. Despite working in the military for over a decade, she decided to leave on honorary discharge to focus on her home life and help raise her children.
Besides being a proactive veteran, Angela is also someone that loves organization and cleanliness. This was the basis of the company, Major Mom.
After leaving the military, things were badly hit in the family when Angela’s husband’s business collapsed out of nowhere. That’s when she decided to turn her knack for organizing into a business.
Founding Major Mom
Major Mom was primarily a passion project, which came about to be when her husband’s business went down. During that time, she started her decluttering business, which she ran singlehandedly for three years.
Later, she teamed up with her partner, Mandy Pinkston to launch the “Major Mom Training Academy”. The main objective of the company was to help individuals declutter their lives without any hassle.
In the company, the trainers are named “Liberators”, whose aim is to make decluttering an easy task.
On Shark Tank
Angela asked for $150,000 for 20% of the company on Shark Tank. During her pitch, she also shared the kind of revenue they generated, which didn’t impress the Sharks much.
The main concern that the majority of the people had was regarding the sales. The revenue wasn’t stark enough for the Sharks to consider investing. Many even raised the concern that the business model wasn’t successful enough to become a franchise model.
None of the Sharks decided to invest in the business since they didn’t see much potential in the business. They thought that the business needed some extra time to gain better stability. This made all the Sharks pull out.
After Shark Tank
Right after the episode aired, Angela’s company bagged around 18 clients and 120+ leads, and steady revenue, which did give the company the boost it needed.
Currently, they are operating via 14 different locations and are in the process of hiring more “Liberators.” Although Angela couldn’t secure a deal on Shark Tank, it didn’t stop her from expanding her business to different states.
The company has now become an established name in the niche. Also, with less competition in the market, it isn’t surprising that their scope of growth is pretty consequential too.
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