Oatein takes pride in offering wholesome, delectable substitutes for conventional baked foods. A snack for every health enthusiast as it is gluten-free and zero-sugar. Now, you don’t have to regret having cookies
A profitable contract was introduced as an innovative vegan minibar to Britain’s massive grocery store chain Aldi. They launched their company on Dragon’s Den in January 2019.
Three Dragons approached Gardner and Dixon, but whom would they shake their hands with? However, they proved that with or without the Dragons, anything can achieve with proper plan, dedication, and implementation. Come, let’s read the article to know about it. Best wishes
Quick Facts
| Founders name: | Andy Dixon, John-Paul Gardner |
| Business details: | Range of low-sugar, high-protein snacks |
| Founded in: | 2015 |
| Location : | UK |
| Asking of Company: | £50,000 For 5% Equity |
| Accepted Deals: | £50,000 For 25% Equity |
| Dragons on board (Investors): | Peter Jones |
| Dragon’s Den Episode: | Season 16 Episode 14 |
| Net Worth: | £2 million |
| Business Status: | Active |
| Last Updated: | Mar 19, 2024 |
| Social Media: | Instagram |
About the Founder
Business collaborators Gardner and Dixon first crossed paths in an arena for boxing, and the rest is history!
Gardner, a former MMA fighter and bodybuilder, was on the hunt for the best protein supplement. Since he was unable to find anything appropriate on the market, he decided to start his own business; the purpose would be fitness supplements.
Dixon was asked to join hands and provide his business expertise. Together, they launched Oatein by making low-sugar, protein-rich, yummy oat snacks after realizing their importance and how prevalent the wholesome treats were.
Founding the Oatein
The firm describes Oatein products as an oaty, protein-rich diet. The expanding selection of snacks includes protein bars, cookies, and flapjacks. These products have been well-received abroad using the Carrefour network of hypermarkets and special health stores in over 60 countries, which helps to compensate for 90% of all orders. The Vegetarian Society of the UK has endorsed these dietary snacks.
Dragon’s Den Appearance
Gardner and Dixon walked towards the Den with the hope of getting $63,781.25 for a 5% ownership stake. They were highly influenced by Peter Jones and entered the pitch hoping to win his sponsorship. Will Peter reach their expectation?
However, the layout of the packaging instantly raised the worries of Deborah Meaden, but this did not discourage the other Dragons from engaging in an auction battle. There were three solid propositions offered. Meaden and the pitch team talked about the industry’s transition to vegetarianism.
By making the full bid for a 25% ownership stake, Jones defeated Tej Lalvani and Touker Suleyman to become the preferred shareholder. The arrangement with Jones fell through following Dragons’ Den, amid the excitement generated by the investment offer.
After Dragon’s Den
With the collaboration of Dragons’ Den, their product gained a lot of practical knowledge and visibility. They caught the eye of Allan Walker at Automatic Retailing, and as an outcome, Oatein bars started to appear in dispensers. Gardner and Dixon presented Oatein to Scaleup North East, which made an investment and increased the company’s reach in the United Kingdom.
As a component of Aldi’s initiative to promote Veganuary, Oatein’s most recent item, the cruelty-free Millionaire Crunch, became a hit in the grocery chain.
After being featured on the television program, Dragon’s Den, the organization expanded and established a financial status that is now believed to be above $25,51,780.00.