Pete Hill entered the Dragon’s Den with a financial agreement that included Petvictus – Pedaldish and the Katfone, as well as various other discoveries he might produce relating to anything with pets.
Petvictus – Pedaldish first premiered on Dragon’s Den in September 2018, episode 6 of season 16, but pleasing the Dragons was not an easy job to do. However, one of the Sharks was impressed by his invention and agreed to invest in it. Read the article to know about it and the pitching process.
Quick Facts
| Founders name: | Peter Hill |
| Business details: | The Pedal-activated bowl is designed to freshen cat food |
| Founded in: | 2016 |
| Location : | UK |
| Asking of Company: | £30,000 For 25% Equity |
| Accepted Deals: | £30,000 For 33% Equity |
| Dragons on board (Investors): | Deborah Meaden |
| Dragon’s Den Episode: | Season 16 Episode 06 |
| Net Worth: | £500,000 |
| Business Status: | Active |
| Last Updated: | Mar 16, 2024 |
| Social Media: | Facebook |
About the Founder
Peter Hill was a representative in Wales. He was a cat parent. However, when realized how much money he was wasting by feeding his cat wet cat food in a typical bowl, he created Pedaldish. He tackled the problem with this invention.
He used automated devices which can be wiped swiftly. It is not a battery system; however, it will not break down during rainfall or any accidental mess in the kitchen.
Founding the Petvictus – Pedaldish
Peter Hill was the co-founder of Pedaldish Company which started in 2016. It is a bowl for cat or dog food. The seal of the bowl remains closed until enough pressure is given. When the pedal is pressed down by any pet, be it a dog or cat, it automatically opens. The fresh food is then accessible after the lid is lifted.
By doing this, you can stop your domesticated animal’s meal from becoming spoiled too quickly and making the food detrimental for them by preventing it from bacteria contains in the air, insects, and other contaminants. To keep the food original for a longer period, you must put ice under the dish.
Dragon’s Den Appearance
Pete requested from the Dragons a $38,235.15 contribution for a 25% ownership in the Pedaldish’s inaugural debut as well as for any additional potential items.
Touker Suleyman was impressed by his product and the idea behind it. He inquired Pete about its retail price. His product sells for $ 22.94 and costs $6 – including production, delivery, and shipping charges together. Suleyman enjoyed the sales talk but did not like the actual goods. He walked away from the talks.
Tej Lalvani withdrew discussions because he was more concerned regarding the trademark problems.
Pete’s insufficient knowledge of sales alarmed Jenny Campbell, who departed while negotiating. One of the Dragons was interested in Pete’s other product Katfone, nevertheless, he was not willing to invest in the product as he was not interested.
Pete and Deborah Meaden became friends over their mutual appreciation of felines. She seemed anxious about the outcome of the rivalry. He informed her of the product’s efficacy and the amount of nourishment and funds the owners were able to stash away. She proposed $38,235.15 for a 33.33% stake. Pete enthusiastically approved the offer. However, after careful consideration, the offer was withdrawn.
After Dragon’s Den
Petvictus – Pedaldish is still in business. The company has a projected net worth of more than $6,37,357.50.
Along with Pedaldishes and Katfones, Pete is increasingly in demand for inspirational remarks, corporate collaboration, and many other events.