The four creators of SpiritHoods were inspired by wilderness and organisms and wanted to create something stylish and eco-friendly. What better way to connect with nature than by sporting an awesome wildlife hood? They include a group that values fun and creativity. Kids, grownups, and athletic stores are all served by SpiritHoods’ goods.
Although the Sharks were impressed at first, ultimately they all resigned. What made them do so? Find out by browsing the article thoroughly.
Quick Facts
| Founders name: | Ashley Haber, Chase Hamilton, Marley Marotta, Alexander Mendeluk |
| Business details: | Animal-inspired faux-fur hoodies |
| Founded in: | 2013 |
| Location : | Los Angeles, California |
| Asking of Company: | $450,000 for 15% Equity |
| Accepted Deals: | No Deal |
| Shark on board (Investors): | None |
| Shark Tank Episode: | Season 05 Episode 11 |
| Net Worth | $5 million |
| Business Status: | Active |
| Last Updated: | Mar 08, 2024 |
| Social Media | Facebook |
About the Founder
SpiritHoods initially started their business in 2009 by four wannabe entrepreneurs: Ashley Haber, Chase Hamilton, Michael Marley Marotta, Chase Hamilton, Alexander Mendeluk, and Ashley Haber. It was aimed at people who wanted to embrace their chaotic nature.
The team used unconventional advertising tactics to establish their fresh product. They started leveraging the influence of online communities and a variety of famous endorsements to advertise their faux fur hooded clothing.
Founding the SpiritHoods
SpiritHoods provides an elegant approach to expressing your eccentric personality. They are entertaining, unique, and truly captivating when worn at social gatherings.
SpiritHoods, which are provided with scarf loops and paw-shaped hand spaces, are warm and comfy outerwear. The brand is popular worldwide and is adored by people of all ages. The spiritHoods crew has gone so far as to include waterproof microphones in their designs, enabling customers to simultaneously look stylish and enjoy their favorite band.
Shark Tank Appearance
Alexander Mendeluk and Marley Marotta appeared on Shark Tank. They are co-founders of SpiritHoods, and in consideration for a $450,000 capital, they proposed for 15% ownership stake. They claimed, with the funding, they might settle their upcoming obligations, or expand their business.
Alexander responds that 90% of their sales—which total $9.3 million in sales—are to grownups, which astounds every Shark.
At first, both Kevin O’Leary and Barbara Corcoran decided to leave because they thought the loss represented too much danger.
Secondly, Robert claims that the investment doesn’t appeal to him. This is because, earlier he came up with an original idea quite similar to the SpiritHoods but they were demolished out to the extent that the company had to be sold off and Robert did not get back his money.
Thirdly, the decline in sales, according to Barb, is too great; however, she prefers to invest in companies that are growing rather than declining. Therefore, she is no longer a part of the agreement. Mark also declined due to their market price, which according to him is overpriced.
Lastly, Daymond, the only shark still alive, is the one who has the greatest fashion-related knowledge. Daymond proposed $450,000 as a trade for a 50% ownership, but the price must drop because he plans to authorize SpiritHoods. But the owners counteroffered him for 22.5% of their share. Daymond says, to him, it’s a terrible indication, and he decides to back out of the sale as well.
After Shark Tank
SpiritHoods, nonetheless benefited from their Shark Tank visit despite departing without a contract. A new fan base was attracted, and the company and branding were made more popular.
As of 2024, they have an estimated worth of about $5 million.