Entering the international market is a step that some entrepreneurs do not dare to take. It is unsurprising because expanding one’s project and increasing its reach is complicated. However, business owners who decide to take this path rarely fail because most of them use the services of an online marketing strategy consultant.
France has the third-largest GDP in Europe (you can read more about this state at https://www.britannica.com/place/France). It is full of business opportunities, so it is ideal for people who want to conquer new horizons and those who want to start their first business. However, it is worth understanding that French consumers differ from those we are used to seeing in the UK or America. All markets have their specifics, so it is essential to approach the task and study the marketing strategies that will work well in this country. Together with an IGaming expert Maryna Mykhailiuta, we will discuss and try to understand how digital marketing works in France, why it is profitable to engage in gambling here, and what social networks should be used to promote your business.
French Market Overview
France is a country of 67 million people. About 60 million of them are active online. This means that it is a very advantageous state for advertising your product through online marketing. At this point, a growing number of developments are aimed at the digital industry in France.
It is even when it comes to who spends more time online, men or women. About 85% of people in each category are connected to the Internet. Regarding age, it is safe to say that the French market is similar to the British and American ones. The majority of Internet users are the younger generation of girls and guys, with ages ranging from 20 to 35.
Main Characteristics Of The French Users
Residents of France spend online between five to six hours a day on average. During this time, they manage to complete a large number of tasks. For example, many users carry out the following activities:
- listen to music;
- watch videos;
- use messengers to communicate with other people;
- use search engines;
- make online purchases.
In addition, many people use smartphones for license renewals and other administrative tasks because of special rules in the country.
Users’ daily online activities show that social networks will play a significant role in creating their marketing strategy. However, there are many pitfalls since most users are concerned about their security and regularly clearing their cookies. This is why data collection and analysis can be problematic for digital marketing networks.
Gadgets That French Consumers Use Most Frequently
Developing the appropriate marketing strategy requires a good understanding of the market where the business will operate. It is essential to understand what kind of users this or that product is designed for, what promotion methods are better, and what industry will be most effective in advertising. For this purpose, it is essential to know which gadgets the country’s residents use most. The table below summarizes the top gadgets preferred by the French.
| The device | Percentage of people who use it |
| Desktop computer | 50% |
| Cell phone | 47% |
| Tablet | 3% |
Based on this, most consumers use laptops and computers to search for information and purchase. However, it is essential to understand that almost half of people have regular access to specific resources via their smartphone, meaning your website should be optimized for mobile devices.
Here’s another interesting statistic that helps to create the right marketing strategy: about 70% of mobile users are the owners of phones powered by Android, while 30% use Apple-branded gadgets.
Social Media And Marketing In France: Highlights
As stated in the information above, social networks represent an excellent tool for promoting one’s product in France. Many residents use them for one or two hours in their daily routine. According to a recent study, the most popular platforms are as follows
- YouTube;
- Facebook;
- Instagram;
- WhatsApp;
Given the incredible popularity of social networks, the product for which the marketing strategy will be built must be present in most of the social networks mentioned above. After all, targeting the French consumer is likely to be profitable and successful. It is worth noting that this applies to any activity, including selling real estate and gambling entertainment.
Speaking of gambling, its promotion through social networks will be relatively easy. Users from this country regularly spend their time in various online establishments, as it provides an opportunity to improve their mood and get additional income. For this purpose, it is only necessary to choose the best online casinos that payout. The easiest way to do that is to find the top sites with SlotsUp’s catalog and reviews. Thanks to unique reviews, players can find out all the essential information about this or that establishment:
- the number and variety of games;
- presence of a license;
- features of making a deposit and withdrawal;
- peculiarities of receiving the welcome bonus and other incentives.
Thanks to such detailed reviews, each player can find a suitable establishment from the best online casinos in France. It is worth noting that SlotsUp offers gamblers to place bets on slots for free. This is possible thanks to the availability of demo versions of slots. They offer to learn all the basic information about the game and develop a successful betting strategy.
Local Networks Used By Customers In France
Since the digital marketing industry size is rather significant, it is essential to consider many subtleties when choosing your strategies. This also applies to local social networks, which the inhabitants of France use. For example, Dailymotion is a popular alternative to the video hosting site YouTube. The younger generation is actively using it to watch various videos. Remember messengers. For instance, Facebook is often replaced by Heypster. It enables you to share important information with your friends and is free.
Conclusions
Many nuances must be taken into account to enter the French market. It mainly concerns the marketing strategy because a thorough analysis of consumers will be required to make a quality action plan for advertising the product. Speaking about French users, the best option would be the promotion through social networks, as almost half of the population uses a cell phone to explore information in the network.