Are you one of those people that genuinely hates making their bed in the morning? If yes, chances are that you are here in the right place.
With Better Bedder, all you have to do is pull the mattress up a little, tuck the bedsheet and you are good to do. No longer will you need to haul the bedsheet around, trying to make sense of the ends and the creaseless appearance of the sheets.
Created by Nita Gassen and Judy Schott, Better Bedder was a pretty great hit on Shark Tank and has a current net worth of $3 million. More on that will be revealed in this article.
|Headband for mattress
|Mandeville, Louisiana, USA
|Asking of Company:
|$150,000 for 10% equity
|$150,000 for 18% equity
|Sharks on board (Investors):
|Shark Tank Episode:
|Season 12 Episode 15
|Feb 15, 2024
About the Founders
Both Nita and Judy hail from New Orleans, Louisiana, a place that is famous for its fried chicken. Coming to their educational background, while Nita has graduated from the University of Southern Mississippi, Judy has acquired her law degree from Loyola University.
But, how did two graduates from completely different backgrounds come together to launch their million-dollar business?
Following their graduation, Nita went on to teach in school while Judy worked as a lawyer in a firm. The two of them crossed paths when they were working for Gilsbar.
Founding Better Bedder
Although their association started as colleagues, Nita and Judy had a vision that they wanted to bring to fruition.
It was Judy that conceptualized the idea behind Better Bedder when she found her son complaining about his sibling not making their bed. Simultaneously, even Nita heard people around her grumble about the issues of making the bed.
That’s when Judy and Nita came together to come up with a solution that they could later earn a steady income. This led to the launch of Better Bedder, which was nothing but a headband that wrapped around the corners of the mattress.
What this does is keep the bed sheets in place and prevent them from falling out of the size or dangling from the side of the bed. Following their popularity, they launched the company in 2018.
On Shark Tank
Although Nita and Judy gained a lot of sales initially, things took a tumble for them. That’s when they decided to go on Shark Tank.
The two founders asked for $150,000 for 10% equity. With the good sales, the company was soon going to make $1 million in revenue.
The numbers impressed the Sharks but it was Lori Greiner who decided to invest in the brand. They finalized the deal at $150,000 for 18% equity.
After Shark Tank
Around a few weeks after the Shark Tank episode aired on television, the company sold 40,000+ units and generated around $157,000 in sales.
To further expand its business, the company decided to make its products available across Walmart in different locations. Besides that, their product is also available on their official website.
According to estimates, the brand is expected to earn around $20 million in revenue by the end of 2022. Currently, they have sold products worth $6+ million.
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