We always face challenges and difficulties while choosing outfits for occasions as well as formal wear. We all wish to cover our bodies with breathable, comfortable, and resistant wear. But often all these components don’t end up together. However, Buttercloth made it possible. The name ‘Buttercloth’ because of its delicate fabric got featured on Shark Tank as well.
How is the business growing? Let’s make a quick survey about the product, what happened during the encounter with the Sharks, and the firm’s current infrastructure.
About the Founder
Buttercloth was founded by Gary Falkenburg who contributed his commercial savvy to the business and Danh Tran, who knew fashion design. They both were partners, who were equally devoted to the business. Danh Tran had the chance to refine his skills while working for several renowned companies, such as Guess and Affliction.
While dress shirts appear fashionable, they lacked softness. After much investigation, he discovered long-fiber cotton, incredibly cozy and flexible.
Founding the Butter Cloth
The Sharks agreed with its assertion that their cloth is the finest in the globe. Danh launched his enterprise with an emphasis on tenderness and warmth, so he designed it exclusively for men.
Buttercloth shirts are renowned for their outstanding durability. Made from only organic, earth-friendly cotton, they have a special weaving process that produces exceptionally tender, elastic textures. The idea of casual clothing that is both cozy and fashionable is revolutionized by this particular brand.
Shark Tank Appearance
Butter Cloth premiered on Shark Tank in episode four of season ten. They entered in a very jovial way and requested $250,000 for 10% ownership stock. However, Robert Herjavec turned out to be the only Shark who recognized possibilities in the offering after it had been turned down by the other four.
Robert eventually proposed $250 000 for a 25% ownership stake in the business after a few challenging discussions. Harjavec was moved to tears after listening to Danh’s story behind the successful brand as he was an Immigrant because he could relate to himself.
Kevin O’Leary believed that the element was lacking and they need to lower their consumer purchasing costs. Whereas, Mark Cuban believed they ought to invest the majority of their funds in marketing rather than inventories. Lori Greiner was struggling with her own garments brand which was at its peak, and therefore, she was not willing to make another contract with a fashion company.
Charles Barkley believed that the garment industry is competitive, so he was unwilling to face the financial risk. Danh firmly accepted Robert’s offer and continued his passion.
After Shark Tank
After the show broadcasted, Danh’s firm and the corporation increased to a projected worth of more than $15 million.
The company’s merchandise has grown to include a variety of garments, and they’ve even introduced a soft-as-butter-like mask that is suitable for Covid. Their latest collection features fashionable polo shirts, coats, and knitwear made from the renowned pure cotton fabric.
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